Tuesday, December 1, 2009

Plant a tree: Pakistan

by Atif Abbas
July 31, 2009

“…every house must have a tree - a step towards Green Pakistan.

In order to create awareness in our youth about playing a constructive role in the society and to make our environment green, Pakistan Tehreek-e-Insaf (PTI) can make a difference through a campaign. The vision is every house must have a tree - a step towards Green Pakistan.

Society – Plants

Where there are school-going children smoking and burning their cells – there is smoke from industries and vehicles through out the country. Where there is depression among citizens – there is hatred against the corrupt ruling class. In a viewpoint, we are losing the gratification of life and the essence of nature.

Our society has become materialistic and artificial, technologically fast and psychologically distressed, occupied with the lust of luxurious items & greed for more money, hollow of moral values and empty of ethical responsibilities desperately requires an impression of nature. Plants provide sense of comfort by cooling the surroundings; they provide pleasant ecosystem - filter dust and replenish oxygen supply.

“Plant trees. They give us two of the most crucial elements for our survival: oxygen and books.” (A. Whitney Brown).

Inspire – Young Blood

The lifeblood of this movement [PTI] is young guns, who need to comprehend an approach towards looking at society to scrutinize it for bringing change - influence others through individual act(s). Perception is to be induced in them to consider ecological factors beside eco-socio-political aspects.

We can influence the development of conscience of youngsters by making them think as a responsible citizen – realizing them they are worthy of taking responsibilities for the betterment of humanity. Apprehend to them that their one small step of planting a tree will be beneficial to the environment and the next generation(s). Inspire them by setting a campaign in motion; revive nature especially in regions where there are very few trees - summer break the records and winter brings mist. This may encourage them to participate in welfare activities and ignite an ambition of serving their own country.

Green Pakistan: Campaign

PTI can start a campaign ‘Green Pakistan’ of planting trees from its own offices in all the provinces by its senior-officials [a step towards green Pakistan].

Spread the message of the campaign (every house must have a tree) among existing members; ask them to save money - in summer and/or winter they plant a tree in their houses. Even the seeds of fruits consumed in everyday life can be used in the plantation procedure.

Address people by adding message of Green Pakistan in the banners, stickers, membership tickets and on the website (e-mail) - effectively utilizing membership process. Thus, every new member plants a tree, it’s about personal efforts for the community; all humans are aware of the significance a tree has - PTI just has to develop the custom.

Members can influence youngsters in their acquaintance by their act of planting trees; the process continues and we can make Pakistan green.

The author is a member of Insaf Research Wing (IRW) - PTI; he planted a tree in his house, last year.
Image Courtesy: MS-Word2000

*My idea being implemented by Khyber Pakhtunkhwa Government, Pakistan. [February 20, 2014]

"We are going to plant a tree in every house with the support of almost all government departments and non-governmental organizations in the district. It will be a great step towards making Khyber Pakhtunkhwa green and pollution-free," Deputy Commissioner_Mansehra said (Dawn News, February 21, 2014).

Wednesday, November 4, 2009

Economic Restructuring in Pakistan

by Atif Abbas
March 12, 2009

To the struggle of a legend - Imran Khan

Leaders who led the feeble skeleton of Pakistan’s politics crippled the state by implementing economic reforms of International Monetary Fund (IMF) and World Bank . By meeting their conditions, they have become powerless, as West has been using them for their own interests. The involvement of West in policy making has blemished the concept of transparency, accountability and fair decisions in state affairs. Thus, corrupt ruling class dare to govern the state. Whereas, the military intervention in politics has been impediment in institution building because of fragile civil rule. The economic reforms have been conveniently implemented in periods of dictators, not only in Pakistan but in other countries also.

IMF – World Bank debt-trap

Western powers are dominant in global financial system and for collective strategic interests - they stimulate political and socio-ethnic conflicts to bring the economy of a country to the ground. An environment is created to portray that for economic stability the country requires assistance from international financial community. Government officials who find no obligation in national interests have been serving US supreme interests - contributing in fracturing the federal structure of Pakistan. These are the people, who meet the demands of IMF and World Bank and in turn get substantial perquisites.

Structural adjustment agreements of IMF and World Bank are actually their demands presented in form of economic reforms, which when implemented result in increase in foreign debt, currency devaluation, inflation, privatization etc. In order to restructure banking sector, new laws are written, independent profit oriented institutions are formed - making government incapable to finance social and economic programs, banking systems and public sector are dismantled. European Bank for Reconstruction and Development (EBRD) provide assistance and then demand to increase the penetration of Western investors.

IMF’s agreements require devaluation of currency against dollar though this makes import expensive but they encourage purchasing imports by rewarding loan (against large foreign currency) and lift restrictions on import and export. National budget is made under supervision of IMF; to balance the budget it recommends cutting government spending on social development programs including health and education programs and removing state subsidies. The currency devaluation and removal of subsidiaries (designed to control prices) results in price hikes by three to four times. People’s living standards worsen as basic requirements like food and shelter goes beyond their reach.

IMF-World Bank offer projects like water & agriculture - energy & power development and poverty alleviation for so called sustainable development. This requires disastrous investments by the state but ensures business for bureaucrats, consultants (local-foreign) and construction firms (national - international). They offer services through foreign aid to support trade, training & education and technical assistance. Such development is interlinked with accumulation of huge international debt and it results in vulnerable democratic civil rule and institutions.

In industrial sector, through IMF sponsored programs flow of credit is controlled, socially owned enterprises are auctioned in stock market – increasing enterprise(s) loss. To damage domestic production and exclude domestic producers from national market, interest rates and input prices are raised for national enterprises and imported commodities are flooded in the market - imports are financed from money borrowed under IMF package.

IMF through legal framework implements the reforms and takes a country to industrial decline; outcome of IMF-World Banks prescribed programs: hyperinflation and extreme poverty. Their programs play significant role in creating foundation for anti-democratic leadership and in determining the shape of a society and its class structure.

Institutions like Transparency International (TI) highlight state corruption but never bring forward involvement of corruption in economic reforms (involving privatization). Many countries are victims of IMF’s reforms and the issue is suppressed because of political reasons. Therefore, assistance from West is not lifting Pakistan economically but dragging it into Third World.

Pakistan in a glimpse

The country is globalized and urbanized, with highly rich and extremely poor citizens. The scenario is: inflation, power shortages and depreciation of Pak currency; machine factories and production of local goods are in crisis while consumerism is mounting. Foreign investment in domestic manufacturing is in crisis whereas foreign investment in service sector is increasing.

The role of the state officials in policy formulation is insignificant and has been governed by the international agencies. The government officials have not been taking any sustainable productive initiatives of national projects whereas mushroom-growth of non-governmental organizations has escalated.

Primary-Secondary schools and libraries have been neglected whereas private educational institutes are growing for a specific class. Degree holders have increased whereas scientists are in extinction; information communication technology has been promoted whereas nothing has been projected for establishing the foundation of general science and technology. Independent research is vanishing while consultancy services have become available.

General housing has decreased whereas high-rise buildings and projects destroying ecological balances are obvious. Urban population is increasing, which do not find reasonable wages to survive; outward migration is greater than before whereas proper utilization of own human and material resources is on the verge.

General health opportunities are barely adequate for a common citizen – expensive private clinics are increasing. Crime rate is levitating and so is the insecurity of every citizen. Sustainable employment opportunities have decreased and people under poverty line have increased immensely. The number of poor in the country has risen from 60 to 77 million since 2007 because of food inflation according to Oxfam report (Food Crisis in Pakistan: Real or Artificial, October 16, 2008). The report deduced that the poorest 20 percent spent 50 to 58 percent of their income just to buy cereals and a major problem in Pakistan was absence of authentic data on food production.

Corruption, non-transparent privatization and black economy (bribery, employment of professional criminals and commission from not only government projects but from hidden contracts with foreign companies) are leading Pakistan to more economic troubles. There has never been a phenomenon of accountability.

The course of Pakistan’s politics can be determined because accumulation of capital through criminal activities has become a tradition (in politics). The emergence of rich-corrupt people and their supremacy on national structure has made it easier for global institutions to launch their agenda. By this real democracy cannot grow. The state officials are busy in implementing the programs of IMF to privatize all utility services. Thus, citizens have to bear the consequences because of the policies made for foreign profiteers.

The parallelism in growth of wealth and poverty - power and vulnerability can be observed in this fragmented Muslim nuclear state as it is suffering from artificial nutrition of IMF.

View of West

A jointly prepared Global Futures Assessment Report of United States National Intelligence Council (NIC) and Central Intelligence Agency (CIA) referred by The Times of India (February 13, 2005) states that

“by year 2015 Pakistan would be a failed state, ripe with civil war, bloodshed, inter-provincial rivalries and a struggle for control of its nuclear weapons and complete Talibanisation".

A draft of National Intelligence Estimate (NIE) was referred by McClatchy* newspaper (October 14, 2008) in which a US official said that the draft describes Pakistan as being “on the edge” and called the draft “very bleak”.

NIE warned that the government of Pakistan is facing an accelerating economic crisis that is composed of food and energy shortages, escalating fuel costs, a sinking currency and a massive flight of foreign capital accelerated by the escalating insurgency.

A US official who participated in drafting said it portrays the situation in Pakistan as “very bad” and summarized the conclusions about the state of Pakistan as: “no money, no energy, no government”.

West sponsored civil-war

The imposition of economic reforms of IMF-World Bank is interlinked with their covert operations - from organizing military coups to supporting paramilitary armies for civil wars sponsored by US and North Atlantic Treaty Organization (NATO). They create social and ethnic divisions by supporting liberation armies/separatist groups to collapse federal structure and thus, destabilize sovereign governments.

Pakistan is a geopolitical hub from Washington’s perspective and they have been using it for secret intelligence operations; there are several US military bases in the country. "U.S. Special Forces are expected to vastly expand their presence in Pakistan, as part of an effort to train and support indigenous counter-insurgency forces and clandestine counter-terrorism units" (William Arkin, Washington Post, December 2007). To justify its counter-terrorism programs, Washington increases its covert support to the ‘terrorists’.

Former Minister of Provincial Assembly (MPA), Ameer Bhutto, from Ratodero (Larkana District-Sindh), wrote in the The News International Pakistan (The bubbling cauldron, July 2008):

“If President Musharraf could not stand before Colin Powell’s (US Secretary of State, 2001-04) ultimatum in 2001, there is no reason to believe that he or Prime Minister Gilani can make a stand now. Sporadic US air raids have been continuing [for] some time and there is reportedly significant American troop build-up at the Pakistani-Afghan border recently. American authorities have also confirmed that the US intends to boost its troop presence in Afghanistan in the current year. This, read with President George Bush’s assessment that Taliban and Al Qaeda activities in Pakistan pose the greatest threat and challenge to US security interests, makes it impossible to escape the conclusion that, after Afghanistan and Iraq, Pakistan’s turn has now come.”

The ongoing insurgency in the region is a clue of a difficult and unpleasant situation coming ahead for people of Pakistan. “The Pakistani military is already engaged in a largely unreported brutal war in the border tribal region to stamp out militant groups… Some 120,000 Pakistani troops, including a 60,000-strong locally raised frontier corps, are stationed in the Federally Administered Tribal Area (FATA region). A major offensive is currently underway in the Bajaur area (smallest of agencies in FATA) where clashes are taking place daily and an estimated 300,000 people have fled their homes” (Peter Symonds, WSWS.org*, September 22, 2008).

Whereas in Balochistan, British intelligence is blamed for providing support to liberation army. “In June 2006, Pakistan's Senate Committee on Defense questioned British intelligence about their involvement in abetting the insurgency in the province (Balochistan) bordering Iran” (Press Trust of India, August 09, 2006). Same kind of intelligence operations by the West have been carried out in other countries they named, developing world.

In Muslim countries, West intervene in their state affairs because of their interest in natural resources of the region. By keeping the local government in dark, World Bank and multinationals conduct operations to grasp potentially valuable areas of a country. Pakistan had proven oil reserves of 300 million barrels (as of January 2006) - Oil and Gas Journal (OGJ) tells. In this context, Balochistan is in focus of West as foreign contractors (British Petroleum, OMV etc) are already there. By this, external creditors will get the control and through their policies, government will be further crippled by not permitting to mobilize its own resources. And with the functions of commercial banks in the province, transaction of money including foreign exchange can be controlled.

From the activities of US, it seems the idea is to politically fracture Pakistan and Iran (through province Sistan-va-Baluchestan) using Baloch nationalism.

“Tehran charges that US Special Forces units are using bases in Pakistan for undercover operations inside Iran designed to foment Baluch opposition to the regime of President Mahmoud Ahmadinejad” (Selig S Harrison, Pakistan’s Baluch insurgency, October 2006).

The goal is to create social divisions, weaken the ability to resist the invasion by splitting national structure and initiate civil war. Through war, West can manage ownership over the oil and gas resources of the region. The outcome of war will be massive unemployment, which will lead frustrated people to make crimes and/or become part of any militancy group because it will be the only way of earning money, left for them.

Economic Restructuring

In under developed countries, in era’s of dictators especially, not only the state violence intensified but economic reforms were implemented, which resulted in debt escaltion, currency devaluation, poverty elevation, sale of assets, emergence of Western financial institutions and political instability. Eventually economy of those countries weakened.

In the early 1980s, military dictator Zia started pursuing market-based economic reform policies. These reforms began to take hold in 1988, when the government launched an ambitious IMF-assisted structural adjustment program in response to chronic and unsustainable fiscal and external account deficits. The government began to remove barriers to foreign trade and investment, reform the financial system, ease foreign exchange controls, and privatize dozens of state-owned enterprises (Bureau of South & Central Asian Affairs , July 2008).

Benazir (1988) consolidated different privatization committees and undertook a study on privatization strategy from British consultants. The government (1993-96) privatized financial institution, power plant, energy companies, industrial units, telecommunication company and other units.

Nawaz (1990-93) privatized industrial units, banks and several units of Punjab Industrial and Development Board and of fertilizer – gas sector.

Both the governments were eager to implement IMF’s demands without understanding the repercussions on country’s economy and common citizen. And result was lower rate of industrial and economic growth. Certain units in the industry were running efficiently but were privatized. In those governments, the buyers purchased the factories, removed the machinary after paying few installments and sold the real estate. This industrial disaster promoted corruption as state officials are beyond accountability. The process of selling of assets was never transparent; Sugar Mill_Pasrur (District Sialkot, Punjab) was sold by Chief Minister (Punjab) for a "token price of Rs. one only", according to Company Review - daily DAWN (May 1991).

“Displeased by the Benazir Bhutto government's (1993-96) inability to implement its recommendations, the IMF welcomed the Nawaz Sharif government when it came to power in March 1997. In October that year, the IMF approved a three-year financing package for Pakistan equivalent to $US 1,588 million in support of a medium-term “adjustment and reform” program. It required tightened control of government expenditure, fundamental changes to the tax administration machinery and an expansion of the net of the general sales tax (GST) and the agricultural tax.” (Vilani Peris, WSWS.org, November 25, 1999).

…Musharraf (1999-2007) won Washington’s support by implementing privatization and deregulation programs that have only exacerbated the plight of Pakistan’s rural and urban poor. …the Musharraf regime is implementing a $6 billion privatization scheme that includes the sell-off of banks and electrical power utilities (Joseph Kay, WSWS.org, April 30, 2002).

Eric Ellis wrote in his report (Privatizing Pakistan, October 2005), “The targets include Javedan Cement (Karachi), Mustehkam Cement (Haripur), Pakistan International Airlines, Pakistan Steel Mills and the country’s upstream and downstream oil companies, Pakistan Petroleum and Pakistan State Oil Co.”.

During eight years of Musharaf-Shaukat privatization push, corruption of 1550 Billion Rupees has taken place, according to conservative estimate of Anti-Privatization Alliance (APA) Pakistan. The government privatized financial institutions (HBL, UBL, MCB), Pakistan Telecommunication Company Limited, Pakistan Steel Mills and Karachi Electrical Supply Corporation. Whereas privatization of fertilizer public companies (Pak Saudi Fertilizer, Pak Arab Fertilizer) led to severe crisis of agriculture. Both the puppets left politically fractured and economically crippled Pakistan without facing any trial.

Economic Fracturing - Pakistan

IMFs agreements have been put in effect by previous governments and now current government (Zardari, 2008) has applied to IMF for assistance. This step will lead to instability and will hit the poor - stimulate unrest and chaos among the people of the four provinces working under federal structure. Central government distributes financial resources to support development programs and when the funds will be utilized in clearing the debts or frozen on orders of IMF - there will be nothing for the provinces as institutions are being damaged and no industry is in a position to sustain.

"The current spell of load-shedding is causing productivity loss of Rs.1 billion (or $11.5 million) a day to the textile industry besides threatening the livelihood of 2.28 million textile workers. Around 500,000 of them have already lost their jobs" (The News, October 23, 2008). Whereas IMF reduces debt on condition of selling profitable state owned enterprises at very low prices.

The type of restructuring IMF demands, has been started by the government – the results will be devastating. Privatization Minister declared,

“The privatization of public-sector entities will remain the cornerstone of the government’s economic agenda.” (Privatisation Commission , November 04, 2008).

The economy of a country can be devastated through mismanagement in privatization of energy-power sector. The game plan seems to fracture the federation.

“Companies earmarked for partial or total privatization include: the National Power Construction Company, Jamshoro Power Company, Faisalabad Electric Supply Company, Heavy Electrical Complex, and the Qadirpur gas field. The government says it hopes to raise between $2 billion and $3 billion through this latest privatization wave.” (Keith Jones, WSWS.org, November 13, 2008).

Due to lack of transparency, no one has the knowledge of contracts, which have been signed in telecommunication, power and oil-gas sectors. Disqualification of Chief Minister Punjab (February 25, 2009) through controlled judiciary is an indication towards smooth implementation of IMF’s ‘demands’ by the present government. On the same day, Finance Adviser Shauqat Tareen said, “IMF has approved the delivery of the second installment of $800 million of its loan to Pakistan…” (Daily Times, February 26, 2009). Thus, clarification of the pattern of development is necessary to prevent restructuring of such nature.


The sovereignty of the country is being damaged by meeting the demands of the West. By the global intervention, democratic principles have been ruined and institutions destroyed – resulting in weak democratic processes. The country’s development strategy is determined by the bureaucratic global institutions; different governments made several policies, which are actually based on the framework set by those institutions.

After the period of dictator in 1977-88, every government inherited the debts of its predecessor. There is always another solution instead of begging for financial assistance from the West. Otherwise, the federation will never be able to make decisions independently and future generations will always be paying debts. A major change in economic policy is required to decrease the comparison of debt to gross domestic product (GDP). For overall growth, economic, social and institutional reforms are required.

“[To] improve revenue through tax collection, we have to reform the whole system. It is not the question of devolving the process to lower tiers. Moreover, we have to educate people that it is their responsibility to pay taxes; if they want development, they have to pay their share of taxes. … Of 165 million Pakistani’s, only 1.3 million pay taxes.” Dr. Zafar Moeen Nasir, Chief Economic Researcher, Pakistan Institute of Development Economics (PIDE) (The News, January 18, 2009).

Economic nationalism - transparent investment in the public sector is necessary. For the key industries and financial institutions, nationalization programs are required - this will damage interests of multinational capital, which has monopolized the economy. Iranian Prime Minister in 1953 nationalized the Anglo-Persian Oil Company ; after 1979, eighty percent companies have been nationalized. Israel nationalized its largest banks in 1983 after a financial crisis.

Designing policies to attract foreign investment in new risky business enterprises is understandable but privatization in context of IMF is a disaster to the economy. Because it is planned by capitalists to increase private capital only; gradually, social growth and domestic production halts and the notion of social welfare decline in the society.

In public sector, it is correct that due to political interference (involving over-staffing) output is reduced but the concept that private sector is efficient overshadows the fact that privatizing national (revenue generating) assets at rock-bottom prices on demands of IMF cause huge loss to the country.

“If the chief justice [Iftikhar Muhammad Chaudhry] of Supreme Court of Pakistan had not stopped the privatization of Pakistan Steel Mills Karachi in 2006, the former [Musharaf] regime would have sold most of the public institutions on throwaway prices. This would have been like selling Pakistan.” (Farooq Tariq, Labor Party Pakistan, June 11, 2008).

There is dire need to overcome the ideology, which glorify discrimination and transform the environment of bureaucracy, which portray inequality. The concept is to be tailored to make government servants realize including the president that they are public servants; luxurious castles used by them must be utilized for educational institutions and research. Independent foreign policy must be crafted and US military bases must be closed.

Pakistan has the potential to develop and become a modern Muslim welfare state because it has human and natural resources. But the potential of people and their attempts to build a democratic society have been obstructed by the puppet regimes. People have lost faith in the institutions of the country; political-security situation has been deteriorated by the growing social tension and economic crisis. A society is to be furnished where citizens have the authority to lead their lives – find justice without fear.

To rise, a revolution is needed; the country requires sacrifice from educated people. Mitchell Bard, former editor of Near East Report* of American Israel Public Affairs Committee (AIPAC), describes the source of strength of (America’s Pro-Israel) lobby in this manner “Jews have devoted themselves to politics with almost religious fervor.”

Muslims have to unite to deal with the mechanism of the West fracturing their national structures and this requires building their own financial institutions free of Western intervention. They have to generate ideas based on knowledge of the religion and have to struggle accordingly to construct institutions and free themselves from the slavery of the West.

First political research paper; I started working on the paper in December 2008 before the formation of Insaf Research Wing (IRW). Pakistan Tehreek-e-Insaf (PTI) [Movement for Justice].
click below:
Document in official format of IRW.
click below:

Wednesday, October 21, 2009

I asked...


I asked God to take away my habit.
God said, No. It’s not for me to take away, but for you to give it up.

I asked God to make my handicapped child whole.
God said, No. His spirit is whole, his body is only temporary.

I asked God to grant me patience.
God said, No. Patience is by product of tribulations; it isn’t granted, it is learned.

I asked God to give me happiness.
God said, No. I give you blessings; happiness is up to you.

I asked God to spare me pain.
God said, No. Suffering draws you apart from worldly cares and brings you closer to me.

I asked God to make my spirit grow.
God said, No. You must grow on your own!
but I will prune you to make you fruitful.

I asked God for all things that I might enjoy life.
God said, No. I will give you life, so that you may enjoy all things.

I ask God to help me Love others, as much as He loves me.
God said… Ahhh, finally you have the idea.

Wednesday, September 30, 2009

Time to Rethink

by Atif Abbas

‘August’, month which portrays our freedom, month in which one color stands out of all the colors that is ‘green’ and month in which Pakistani flags on the roof tops and on the fa├žade of the homes show that we are a nation having our own norms and above all demonstrate that we are free.

Each years August brings breath of relief reminding us that we are free as increment in years of freedom reached the figure 62.

I want to induce realization among citizens of my country about transmission of our media. This August, does anyone observed that the media gave too much room to Indian shows, songs and celebrities. How we portray our patriotism? Don’t they think what they are exhibiting to the whole world; they can put anything on-air for wealth.

Private channels are broadcasting Indian shows, movies and news about Indian celebrities. This reveals an image of weakness of our media as if they have failed in entertaining - hence require Indian bits & pieces. What we are illustrating to our young generation; what we want to convey to them?

Does this mean we want to introduce them to Indian norms, traditions and culture as our media is promoting Indian customs. What is being represented about our own country – is question of integrity. The country in which you can freely do any act, you have freedom of speech; one can only realize this freedom when he/she knows the importance of a nation having its own boundaries.

Are we shy of our own people that we require other countries folks to cover areas to make news. We are ourselves making our structure of norms so brittle that our future generation will not recognize our own heroes but the actors and celebrities of other countries.

Till 1996, Pakistan Television (PTV) was pretty famous in India and Indians use to watch Pakistani drama’s instead of ZTV’s. Thus, Indian Television banned PTV and now you can measure the extent to which our channels are influenced by Indian media. Doesn’t this make us rethink about what to be banned.

Still there is time to ask the whole nation to promote our own culture and heroes so we can withstand our own identity with our own flag.

Image Courtesy: Reuters

Sunday, September 27, 2009

A Life Well Lived


If you’re kind to people who dial the wrong number,
If the sight of a red cardinal against a path of snow gives you pause,
If you don’t always have to be first at a four-way stop,
If you smile more than you complain,
If you still marvel at the caterpillar/butterfly thing,

If you sometimes have something to cry about,
If you still can spot a good climbing tree,
If you can share,

If you throw the little fish back,
If your heart hurts for another,
If in the silence before sleep you are filled with the sense of gratitude……

……you have life well-lived.

Friday, September 25, 2009

Feature Fatigue

by Atif Abbas

Being Homo sapiens, we ask for more and thank less - this is human nature. We want the thing we cannot afford. We like things that are in other person’s hand and when it comes to Tech-no-logy, man is becoming more vulnerable and greedy. Yes, you are right; I am talking about Cell Phones.

It’s the strategy of marketing to present things to create temptation and eventually make luxurious thing(s) – a necessity. Take the case of toothpaste; it has been made a crucial household item. But the case is no more like the same with cellular technology, which has made cellular items so advance and affordable. This advancement on one side makes people greedy when it comes to features in a cell phone.

People having a good cell phone switch to an expensive one because that phone has some extra feature without thinking that the feature is of their use or not. A cell phone is no more a phone to talk, you can watch movie in it and so on. The switching to a more advance phone and finding that the old phone was more comfortable causes a fatigue, called 'feature fatigue'.

The initial attractiveness increases by offering such features in a product but ultimately decreases customers. You can observe that Nokia 1100 is mostly used at every level of customers of cell phones. You can see people with cell phones having tremendous features and you ask them how many times they have used the features other than calling and messaging and they tell, they have never used any of these features.

A phone’s basic purpose is to call and do messaging but now a lot of features are offered in a cell phone and people are eager to buy such a device but when they find that their simple phone was easy to use they appreciate their previous phone and comment, ‘all we have to do is make a call ’. Thus, people don’t see what their requirements are and spend their money on expensive phones.

* The same thing applies to other products; manufacturers like to add more utilities in their product so it will appeal the public and they buy it. As people want a Swiss-Army knife approach in every product they use; they go for features offered in one product but when they start using it they are unhappy with the product having increased complexity.

See the electronics giant Koninklijke (Royal) Philips Electronics' new brand promise: sense and simplicity. The concept is that products should be easy to use and should improve the quality of people's lives. The company apparently wants to take this idea beyond sloganeering: It created a Simplicity Advisory Board, a think tank consisting of designers, healthcare specialists, and technology experts, to help translate the message into new products.

Products are appreciated which do one thing very well. New Yorker published cartoon that shows a man arriving in a store with a simple question: "Do you have any phones that make phone calls?"

* Facts excerpted from "Defeating Feature Fatigue," Harvard Business Review, Vol. 84, No. 2, February 2006.
Image courtesy: MS-Word 2000

Friday, August 28, 2009

Returned With Interest

by Rachel Devlin

With a group of colleagues, I traveled to the north of Thailand – Chiang Rai. I loved the heat, the chaotic streets, the busy markets and the smell of Thai cuisine.

One day, I set off from my hotel to find a temple that intrigued me. The heat of the midday sun was oppressive as I walked past some building works. I did a double take as I glanced between two unfinished buildings. There, an old woman in traditional clothing lay on the dusty rubble. The terrible thought crossed my mind that she might be dead.

Feeling quite helpless, I approached her. Her face was well wrinkled and sun-kissed. She looked quite beautiful but very ill. As a reflex, I reached into my pocket to find some money. Tentatively, I pushed it into her hand. It was enough money for her to survive for a few months. I felt like the “kind stranger”.

Without a common language, she looked at me with the wisdom and pity that could burn into a soul. She weakly pushed back the money. I was left shocked. Her eyes were mocking me. It took at least a kilometer of walking to realize I was quite the fool. She didn’t need money. She needed shade, a bottle of water and possibly some human comfort.

That evening, I sat analysing my material version of “kindness”. This beautiful woman had given me something that I will carry for the rest of my life. When I look back upon the experience, I hope my face carries that same wise smile that once mocked me.

Courtesy: Reader’s Digest

Monday, August 3, 2009


by Atif Abbas
August 22, 1999 around 1610hrs.

At this time, looking outside thinking nothing but feeling the warmth’s Sun. Listening to the sweet chirping of sparrows & enthusiastic voices of crows in the silence of afternoon. Wind of low intensity is making the leaves to flutter.

The thing fascinating me the most is the zest of crow, which is not in my sight. I feel that the crow may be praying to Almighty. And may be it is trying to convey the message of Almighty.

During its high flight, Almighty selected this creature to tell the world what is going to happen because of their deeds as it is the only crow shouting in that silence, may be.